The work sample is the supporting material that illustrates how you planned and implemented your communication program. Your work sample should represent the full scope of your work.
The work sample must be submitted online as a PDF file. There is no limit on the number of items in the work sample for any division, as long as they fit within the size specifications (electronic file can be no larger than 10 MB). Please organize and condense your work to showcase a representative overview of your project. Be creative in demonstrating how the elements of your work sample are aligned with the business needs and audience preferences. Ask yourself:
- If you were a member of the target audience, would the work sample capture your attention?
- Is each element of the work sample relevant, meaningful and memorable?
- Does your work sample portray the solution you described?
- Work samples that are specific to the category entered and showcase the material produced such as, but not limited to media clippings, scripts, brochures, emails, presentations, print or electronic ads or video presentations, writing samples, photographs of large of specialty items, publications and other communication or marketing vehicles as appropriate
- An executive summary that demonstrates how the project was measured and provides the key results that align with that section of your work plan
Preparing a work sample is like preparing a portfolio. Work sample elements demonstrate skill in strategic planning and execution.
Evaluators will look for a summary of the research, the strategic plan, tactical implementation plan, budget, measurements or evaluation and creative samples. Most entries simply provide the creative samples, and while that’s okay, your score depends on your ability to demonstrate your strategic planning and execution skills.
The work sample should be saved as a PDF and must clearly list the entrant’s name and organization, the category number and name, as well as entry title.
The work sample file should be saved using the following naming convention: Div#Cat#Sample_lastname.pdf (Div meaning Division, Cat meaning Category).
Electronic and interactive work samples should be viewable on Windows AND Macintosh equipment and/or software.
Provide the URL of the site in your entry, as well as representative screen captures in your work sample.
Intranets or Limited, Secured Access Sites
Provide instructions on how to register for the site, and an account name and/or password. If access is a problem or there’s a chance that the site may change after submission, consider submitting a link to a video tour of the work sample.
Displays, Billboards, or Sculptures
Include colour photographs in your work sample ensuring that the final file size doesn’t exceed 10 MB.
For periodicals, submit three consecutive issues as a single entry. For semi-annual publications, submit both issues. For annual publications, including annual reports, submit one issue. Indicate the frequency of the publication in your work plan.
Submit your entry in the context in which it was used. For print media, submit the spread or story in which the photograph(s) appeared.
Provide evidence of where the sample appeared. For recurring features or columns, send three different samples as a single entry. For scripts, submit typed entries on 8.5 x 11-inch paper.
Video or Television
Entries must include a link to the video and beccompanied by a script. For YouTube videos, please send the URL.
Audio or Radio
Must be a link to a file and be accompanied by a script.
Magazine, Newspaper Ads, Direct Mail, Brochures and Flyers
Submit a PDF or link to an online file within your work sample.
Digital Media and Interactive
Electronic and interactive work samples should be viewable on Windows AND Mac equipment and/or software. For websites, provide the URL of the site.
Remember, the file size cannot exceed 10 MB and your full entry cannot exceed 20 MB.