Not sure where to start on your Virtuoso entry? Join us on January 22 for ‘Going for Gold: Successfully leveraging industry awards to build your influence’

By iabclondon | January 9, 2020

Preparing a Virtuoso entry can feel like a daunting task, but it doesn’t have to be! Join Gold Quill Award-winning communicators, Cathy Bouwers and Michael Grant, on January 22 to learn about their golden approach to putting together a winning entry.

Going for Gold: Successfully leveraging industry awards to build your influence

Awards programs like the IABC Gold Quill and London’s own Virtuoso Awards offer an opportunity to have you and your work recognized by your peers in the industry. Who doesn’t enjoy a little recognition? However, the value of these awards goes far beyond the individual pat on the back. They can be a key enabler to building your influence within your organization and earning the creative freedom most of us yearn for. 

The communications team at the Canadian Society for Medical Laboratory Science has earned nine Gold Quills, including a Best of the Best award. In this session, they will deconstruct one of their award-winning projects and its award application, providing tips and tricks to help you put together your next winning submission.

Speakers

Cathy Bouwers, Communications Manager
Cathy Bouwers is an award-winning communications professional who, for over ten years, has navigated the challenging world of communications within the not-for-profit sector. She is passionate about bringing innovative and creative solutions to life that not only inspire audiences but also solve real business needs. 

Michael Grant, Director, Marketing & Communications
Michael has spent 17 years working in marketing and communications for the not-for-profit sector.  In his current role, he oversees marketing, publications, social media, internal and external communications, branding and reputation management. Always looking to be innovative with small budgets, Michael’s work has garnered national and international awards for marketing and communications excellence. Michael has also served as a judge for the IABC Gold Quill blue ribbon panel.